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A city guide and application component for exploring shops and events focused on selling art toys/designer collectibles.

Editorial/Print
Digital Design
Wayfinding

Project: Art Toys TM

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Concept

Type+Image integration for a guide to West Coast based shops and events selling enigmatic collectible toys.

A broad category of collectible toys that serve as contemporary art for some. 

 

The Fine Art world criticizes the legitimacy of art toys, collectible pieces that offer a way for people to be more involved in contemporary art; they’re affordable, space friendly, and affiliated with pop culture; they are not just for purchase; they have fluctuating prices that

appreciate over time and aspire to some of the

world’s largest collectors to fill their homes with art toys, further propelling them to iconic heights.

​

Since Art Toys are just a single category of Collector Toys, the guide expands into the application in project 2.

Digital drafts

Final Solution

In the end, the final solution took many forms. Unifying the type was one task. Identifying the value through the information was more difficult as this is a tough topic to tackle and not an easy guide to make when one considers the displacement of small business that have shuttered due to the pandemic

Typeface and Color palette assets

Deck Brand Kit-Art_Toys.png
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