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ART TOYS
A city guide
challenge
Type+Image integration as city guide for the following passion:
A broad category of collectible toys that serve as contemporary art for some.
The Fine Art world criticizes the legitimacy of art toys, collectible pieces that offer a way for people to be more involved in contemporary art; they’re affordable, space friendly, and affiliated with pop culture; they are not just for purchase; they have fluctuating prices that
appreciate over time and aspire to some of the
world’s largest collectors to fill their homes with art toys, further propelling them to iconic heights.
Since Art Toys are just a single category of Collector Toys, the guide expands into the application in project 2.
exploration
Design Systems: As this was a personal passion, the idea of the guide was loosely based on other objective worth of existing guides and books dedicated to art toys. I chose my own quirky style of geometric shapes, big block 3D titles and type at several different angles.
Type: Typography exploration took on several iterations. Initially, the idea was to
create 3D text and embossed style text. For content text, the style chose was Helvetica in several different weights.
sketches
color+font systems
Title: Mistro History Reg for 3D Block
Helvetica for side-angled text and body text
solution
In the end, the final solution took many forms. Unifying the type was one task. Identifying the value through the information was more difficult as this is a tough topic to tackle and not an easy guide to make when one considers the displacement of small business that have shuttered due to the pandemic.
